پژوهشگاه فرهنگ، هنر و ارتباطات فصلنامه مطالعات هنر 2981-250X 4 4 2026 02 20 Comparing the values of creativity between human-produced and artificial intelligence-produced artworks: Analytical studies on audience perception مقایسه ارزش خلاقیت بین آثار هنری تولیدشده توسط انسان و هوش مصنوعی: مطالعه‌ای تحلیلی بر ادراک مخاطب 99 129 246133 10.22083/ssa.2026.579414.1127 FA الاهه غفاری بالانی دانش‌آموخته کارشناسی ارشد مهندسی فناوری اطلاعات، گروه مدیریت سیستم‌های اطلاعاتی، دانشگاه شیراز، شیراز، ایران. alahe.ghafari@hafez.shirazu.ac.ir 0009-0001-5002-8111 فرنوش معنوی دکتری تخصصی هوش مصنوعی، گروه کامپیوتر و فناوری اطلاعات، دانشگاه شیراز، شیراز، ایران .(نویسنده مسئول) f.manavi@cse.shirazu.ac.ir 0000-0001-8526-3237 Journal Article 2026 01 21 Introduction: “The rapid advancement of generative artificial intelligence (AI) technologies has significantly transformed the landscape of artistic production, raising fundamental questions about the nature of creativity, authenticity, authorship, and artistic value. As AI-generated artworks become increasingly sophisticated and accessible, debates have emerged regarding whether machine-generated outputs can be considered genuinely creative or whether creativity remains an inherently human capacity rooted in lived experience, intentionality, and cultural context. These discussions are particularly relevant in fields where artistic expression is closely connected to cultural heritage and personal expression, such as Persian calligraphy and calligraphic paintings.<br>This study aims to compare the perceived creative value of human-created artworks and AI-generated artworks by examining audience perceptions of both forms. Focusing on Iranian calligraphy and calligraphic paintings, the research investigates how viewers evaluate artworks across several dimensions, including originality, creativity, emotional impact, emotional expression, aesthetic quality, typographic structure, and cultural relevance. By exploring audience responses to both human and AI-generated artistic productions, the study seeks to contribute to contemporary discussions on the evolving relationship between art, technology, and creativity.” <br>Methods: This research employed an analytical-comparative approach using both quantitative and qualitative methods. A selection of human-created artworks, primarily consisting of Persian calligraphy and calligraphic paintings, was chosen as the basis for comparison. These artworks were subsequently recreated using generative AI tools to produce corresponding AI-generated versions while maintaining similar visual themes and stylistic characteristics.<br>Data were collected through a structured questionnaire containing both closed-ended and open-ended questions. The study involved 100 participants representing diverse levels of artistic knowledge and experience, including art students, professional artists and art experts, and members of the general public. This diverse sample was selected to ensure a broad range of perspectives and to provide a realistic representation of audience perceptions.<br>Participants were asked to evaluate both human-created and AI-generated artworks according to predefined criteria, including originality, creativity, emotional impact, emotional expression, aesthetic appeal, quality of lettering and composition, and cultural compatibility. Quantitative data were analyzed using descriptive statistical methods and mean score comparisons, while qualitative responses were examined through thematic analysis to identify recurring perceptions and interpretive patterns.<br>Results: The findings indicate that AI-generated artworks possess notable strengths in terms of visual diversity, technical execution, stylistic variation, and production speed. Many participants acknowledged the ability of AI systems to generate visually appealing and innovative compositions that can successfully imitate artistic styles and produce aesthetically engaging results.<br>However, human-created artworks consistently received higher evaluations in areas related to cultural authenticity, emotional depth, personal expression, and the communication of lived experience. Participants frequently associated human artworks with intentionality, artistic identity, and meaningful emotional narratives that were perceived as less evident in AI-generated works. The results suggest that viewers often interpret creativity as more than the production of novel visual forms; they also connect it to human experience, cultural memory, and the conscious intentions of the artist.<br>Qualitative analysis further revealed that participants viewed AI as a powerful creative tool rather than an independent creative agent. While AI-generated artworks were appreciated for their efficiency and visual innovation, many respondents questioned their capacity to convey genuine emotions or cultural understanding without human guidance. The audience generally perceived the artistic value of AI-generated works as dependent upon the creative input, direction, and decision-making processes of human users.<br>Discussion: The results of this study highlight the continuing significance of human creativity in artistic production despite the growing capabilities of generative AI technologies. Although AI systems demonstrate remarkable potential for generating visually sophisticated and aesthetically compelling artworks, they are not perceived by audiences as fully replacing the cultural, emotional, and experiential dimensions that characterize human artistic expression.<br>The findings suggest that creativity in the age of artificial intelligence should be understood as a collaborative process rather than a competitive relationship between humans and machines. AI functions most effectively as a creative partner that expands artistic possibilities while remaining dependent on human intention, interpretation, and cultural awareness. Consequently, the concept of creativity requires reconsideration within contemporary technological contexts, recognizing both the innovative capacities of AI and the irreplaceable contributions of human experience.<br>This research contributes to interdisciplinary discussions at the intersection of art, technology, aesthetics, and audience studies, and provides a foundation for future investigations into the evolving role of artificial intelligence in artistic creation and evaluation. با گسترش ابزارهای مولد هوش مصنوعی در تولید آثار هنری، پرسش از ماهیت خلاقیت، اصالت و ارزش هنری بیش از پیش به کانون مباحث نظری و عملی هنر معاصر راه یافته است. این مقاله با هدف مقایسه ارزش خلاقیت در آثار هنری تولیدشده توسط انسان و آثار تولیدشده به‌واسطه هوش مصنوعی، به بررسی ادراک مخاطبان از این دو نوع اثر می‌پردازد. پژوهش حاضر با رویکردی تحلیلی– تطبیقی و با تمرکز بر شاخص‌هایی همچون اصالت، خلاقیت، تأثیر عاطفی، بیان عاطفی هنرمند، زیبایی‌شناسی، ساختار حروف و تطابق فرهنگی تلاش می‌کند، تفاوت‌ها و شباهت‌های ادراکی میان هنر انسانی و هنر مولد هوش مصنوعی را روشن سازد. بدین منظور، مجموعه‌ای از آثار هنری انسانی با تمرکز بر خوشنویسی و نقاشی‌خط ایرانی انتخاب و سپس با استفاده از ابزارهای هوش مصنوعی بازآفرینی شدند. داده‌های پژوهش از طریق پرسش‌نامه‌ای کمی و کیفی و با مشارکت 100 نفر مشارکت کننده از گروه‌های مختلف به لحاظ تخصصی و تجربی در زمینه هنر شامل هنرجویان، کارشناسان هنر و مخاطبان عمومی گردآوری شد و انتخاب این نمونه به دلیل تنوع دیدگاه ها و انعکاس واقعی ادراک مخاطبین بود. پس از گردآوری داده ها، تحلیل داده‌ها با روش‌های آماری، برآورد میانگین و تحلیل تماتیک انجام شد. یافته‌ها نشان می‌دهدکه اگرچه آثار تولیدشده توسط هوش مصنوعی از نظر تنوع بصری و سرعت تولید قابل توجه‌اند، اما در شاخص‌هایی نظیر اصالت فرهنگی، عمق عاطفی و انتقال تجربه زیسته، آثار انسانی همچنان جایگاه برتری دارند. نتایج این پژوهش بر ضرورت بازاندیشی در مفهوم خلاقیت در عصر هوش مصنوعی تأکید می‌کند و نشان می‌دهد که خلاقیت ماشین، بیش از آن‌که جایگزین خلاقیت انسانی باشد، در تعامل و هدایت انسانی معنا می‌یابد. این مقاله می‌کوشد با ارائه تحلیلی بین‌رشته‌ای، به درک عمیق‌تر میان هنر، فناوری و ادراک مخاطب کمک کند. https://ssa.ricac.ac.ir/article_246133_0e09e18a79c03750615a8e12fa667330.pdf