The present study was conducted with aim of recognizing process of commercialization of children's animated characters. The qualitative research method was exploratory, with descriptive phenomenological approach. The research community consists of subject matter experts in the field of animation production using the purposeful sampling method, which reached the theoretical data saturation level with 12 people according to criteria for entering the research. The data collection tool was semi-structured interview. The validity of the collected data was confirmed by Lincoln and Guba (1985) assessment criteria and Denzin (1978) and Patton (1999) method. Data analysis was done inductively using the seven-step of Colaizzi's method. The findings showed that commercialization components of children's animated characters are classified into 128 primary categories in the form of 27 sub-categories and 7 main categories including idea generation, feasibility, development, prototype, growth, production and sales stage. Since the commercialization of animated characters is classified in the field of creative businesses; it is necessary to know the capabilities that exist in animations. Knowing the process of commercialization and its internal elements from the point of view of animation creators will show its real aspects. Therefore, it seems that analyzing the experiences of subject experts is an important source in understanding the capacities and capabilities of commercializing children's animation as a creative industries business. Paying attention to process aspects of children's animation production, from creative ideation to sales, will show interdisciplinary challenges regardless of the factors affecting this process.