Strategic Studies of Art

Strategic Studies of Art

Investigating the role and application of artificial intelligence in creating new works of art and how to change artistic approaches in the digital era

Document Type : Original Article

Authors
FATEMEH papi 1
abolghasem dadvar 2
1 M.A. Art Research, Department of Art, Faculty of Art, Alzahra University, Tehran, Iran.
2 Department Of Art Re searsh, Alzahra University, Tehran, Iran.
10.22083/ssa.2025.480976.1047
Abstract
Objective: Artificial intelligence (AI) has increasingly become a vital tool in the creation of artistic works, leading to significant changes in artistic methodologies. This study investigates the role and application of AI in contemporary art production and its influence on creative processes in the digital age. The research aims to answer critical questions regarding how AI can facilitate shifts in artistic approaches and the challenges associated with its integration into art practices.
Methods: The research employs a qualitative methodology, focusing on a target population of artists, designers, and researchers engaged in digital art. A purposive sampling method was utilized to select 30 participants, followed by in-depth interviews to gather insights. Data were also collected through a comprehensive literature review and analysis of artworks generated by AI systems.
Results: Findings reveal that AI serves not only as a creative tool but also as a collaborative partner in the artistic process, enabling artists to explore innovative forms of expression. The study identifies various ethical and technical challenges related to the use of AI in art, including issues of authorship and originality.
Conclusions: The research concludes that AI is reshaping the landscape of artistic creation, offering new avenues for expression while raising important ethical considerations. Continued exploration of AI’s role in art is essential for understanding its implications for creativity in the digital era.
Keywords
digital art
creativity
works of art
Artistic approaches
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