نوع مقاله : مقاله پژوهشی
نویسندگان
1 دکتری مدیریت فرهنگی، دانشگاه آزاد اسلامی واحد اصفهان (خوراسگان)
2 عضو هیات علمی گروه مدیریت فرهنگی، دانشگاه آزاد اسلامی واحد اصفهان (خوراسگان) اصفهان، ایران
3 عضو هیات علمی گروه مدیریت فرهنگی، دانشگاه آزاد اسلامی واحد اصفهان (خوراسگان)، اصفهان، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Purpose: The present research was carried out with the aim of recognizing process of commercialization of children's animated characters.
Research method: qualitative research method is exploratory, with a descriptive phenomenological approach. The research community consists of subject matter experts in field of animation production using purposeful sampling method dependent on the criteria, which reached the theoretical data saturation level with 12 people according to criteria for entering the research. The data collection tool was a semi-structured interview. The validity of collected information was confirmed by Lincoln and Guba (1985) evaluation criteria and Denzin (1978) and Patton (1999) method. Data analysis was done Colaizzi's (1978) strategy of descriptive phenomenological.
Findings: the components of commercialization of children's animated characters are classified into 128 primary categories in the form of 27 sub-categories and 7 main categories including idea generation, feasibility, development, prototype, growth stage, production stage and sales stage.
Conclusion: Since commercialization of animated characters is classified in the field of creative businesses, it is necessary to know capabilities that exist in animations for this purpose. Understanding the commercialization process and its internal elements from the point of view of animation creators will show its real aspects. Therefore, it seems that analyzing the experiences of subject experts is an important source in understanding capacities and capabilities of commercializing children's animation as a creative industries business arena. Paying attention to process aspects of children's animation production, from creative ideation to sales, will show interdisciplinary challenges regardless of the factors affecting this process.
کلیدواژه‌ها [English]
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