With the expansion of artificial intelligence tools in the production of artwork, the question of the nature of creativity, originality and artistic value has been more likely to focus on the theoretical and practical discussions of contemporary art. The purpose of this paper aims to compare the value of creativity in artwork produced by humans and the works produced by artificial intelligence examines the perception of the audience of these two types of effects. The present study works with an analytical-comparative approach, focusing on indices such as originality, creativity, emotional impact, emotional expression, aesthetics, the structure of letters and cultural matching, and enlighten the cognitive similarities between human art and artificial intelligence art. For this purpose, a set of human artworks was selected by focusing on Iranian calligraphy and painting and then recreated using AI tools. Data were collected through a quantitative and qualitative questionnaire, with the participation of 100 participants from different groups in terms of art, including students, art experts and public audiences, and the choice of this sample was due to the variety of views and reflection of real perception of the audience. After collecting data, data analysis was performed using statistical methods, average estimation and analysis. The findings show that although the effects produced by artificial intelligence are considerable in terms of visual diversity and production speed, in indicators such as cultural origin, emotional depth and the transmission of life experience, human works are still in place. The results of this research emphasize the necessity of rethinking in the concept of creativity in the age of artificial intelligence, indicating that the creativity of the car increases the meaning of human interaction and guidance in human creativity. This article tries to help deep understand between art, technology and perception of the audience by providing an interdisciplinary analysis.